Transmedia Story: The Matrix

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The photo “Convergence Culture” (Rutgers University, 2012)…….

transmedia-storytelling-as-a-content-marketing-strategy-31-638

The photo “Transmedia Story: The Matrix” (Rutledge, P,2013)……

These images above illustrate how the movie, The Matrix, has utilised transmedia to engage the audience via different media platforms.

The second image shows the power of using transmedia to disseminate information, as opposed to using the traditional path.

References :

Rutgers University. (2012). Convergence Culture [Image]. Retrieved from http://convergenceculturefa2012.blogspot.com.au/2012/11/post-3-transmedia-storytelling.html

Rutledge, P. (2013). Transmedia Story: The Matrix [Image]. Retrieved from http://www.slideshare.net/pamelarutledge/transmedia-storytelling-as-a-content-marketing-strategy

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