Henry Jenkins

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” Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” – (Henry Jenkins, 2013)

Reference :

Jenkins, H. (2013, March 18). T is for Transmedia. [Web log post]. Retrieved from http://henryjenkins.org/

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